Last but not least, the sushi can be customized easily and this is the key to many successful business model. If we have time we can walk into a quiet and neat sushi restaurant and talk with the chief about the fish they buy today and require the chief to prepare a super fresh fish they buy just in the morning for you only. You can watch the chief to kill, clean, cut the fish and served in front of you with all the preparation done in front of you. This is a special feeling and a special way to establish a good relationship with the chief or your friends.
